Designed for the Journey, not the destination

Inspired by the nature of escape, on foot, and into the hills

Perfect blend of expertise & Innovation in sports functionality

PROJECT NAME: ADIDAS Y-3 SAGEO   |   PRICEPOINT: $350   |   DISTRIBUTION: Y-3 RETAIL

CONSUMERS:

fashion-minded individuals   |   high-end consumers   |   urban runners

PROBLEMS:

stagnation   |   fading of tradition   |   separation of fashion & sport

SOLUTIONS:

fusion of aesthetics & function   |   cultural influences   |   innovation

INNOVATIONS:

geta outsole   |   sageo quarter upper   |   tsuka-ito sockliner/tongue

MATERIALS:

silk: charmeuse   |   leather: full grain   |   neoprene: synthetic rubber

STORY:

"Traveling means coming back home." A urban runner does this to stay sharp.

INSPIRATION:

Japanese Samurai

I. KATANA (blade weapon): Forged in a sacred art that took several weeks to develop. Made with specialized Japanese steel called "Tamahagane".

II. O-YOROI (great armor): Worn by higher ranking samurai.  Combination of plates and scales that are very strong with great flexibility.

III. BUSHIDO (moral value): honor, courage, integrity, compassion, respect, honesty, loyalty.