story

Beacon     /     Hard work     /     Motivation

A long time friend who has always been an influence and inspiration has become a positive mentor. Having seen someone at their low points, flourish into a beacon of hope is the true progression of getting better every day. Hard work will always be the benchmark of passion. The effort of pursuing improvement is characteristic one should always strive for. Any able body can accomplish any feat with the proper support and motivation. Together these elements will help you to be ALL IN.

inspiration

TRX CABLES     /     RUBBER TIRE     /     KETTLEBELL

Developed by a former Navy Seal in the 1990's named Randy Hetrick, these cables are used in suspension training to build strength by using body weight to provide resistance. A variety of multi-planar, compound exercise movements are used to simultaneously develop strength, balance, flexibility, and joint stability. The lateral cradle will be supported by TRX cable inspired laces.

Traditionally used for transportation vehicles providing a flexible cushion that absorbs shock. The treads is aligned in an arrangement of patterns that provide traction. Tread pattern will play an important role in the design of the outsole and dependent on impact mapping. Flipping tires are frequently used in full body strength and condition training.

Developed in Russia in the 1700's, the kettlebell is a cast-iron weight used to perform ballistic exercises combining cardiovascular, strength, and flexibility training. Typical exercises build strength and endurance, particularly in the lower back, legs, and shoulders. Holistic swing and release movements work several muscles simultaneously. The heel counter and pull tab will be consistent in design regarding the components of the kettlebell.

Ideation