grasp your second phase; the dynamic of pushing yourself to discover your untapped potential at a level not yet reached.

Project: nike phase 2 pe

Price point: $187.00

Distribution: retail outlet

Consumer: deeply committed athletes

BRANDING:

I. JT initials representing NAME

II. P2 short handle for PHASE 2

III. roman numeral II

IV. numeric two

The creation of the logo is due to the need of a branding emblem that is versatile enough to represent a person without the use of words. The logo needed to be screenshot or summary of everything that Phase 2 embodies. From a marketing aspect, the logo is an essential element in the visualization of a entity or product that will be seen alongside their being. Specifically in regards to Nike marketing, this logo supplements the aspect of a player exclusive branding element that can be used in several products.

PROBLEMS: minimal lateral support; overall comfort; performance

Solutions: encompassing brace; insole/outsole compound; adaptive cushioning

Innovations: bridge bracket; flexible surrounding insole; sponge cellulose fibers

Materials: high performance tpu; form fitting pvc foam; hybrid pvc/pu

Story:

The second phase is the next level you strive to conquer; the evolution of your current state; the progressive development and advancement towards a goal or to a further or higher stage.