Color:

I. Blackout - reverse edition cloaking the heat mapping panel. II. Alaska Royal - corresponding to the Alaska and Oregon state flags. III. Golden Gate - giving accolades to the city of San Francisco. IV. Orca - classic color combination for the ages. Inspired by the Killer Whale who can be found in the Arctic. V. Mandy - a nod for Phase 2's red 2000 Honda Civic EK hatchback VI. U of O - University of Oregon's school colors. VII. Playoff - traditional black and white used in post season. VIII. PDX - influenced by the unique patterned carpet at Portland Airport.

Marketing:

The two main focuses through marketing campaigns is sustainable innovation and the development of the different phases. I. The focus on sustainable innovation plays a key role in marketing the product allowing the story to tie in with the technology and environmental efforts. The recycled sponge fibers provide a deep story line that can incorporates Nike's sustainability efforts. II. Several campaigns can be developed by marketing the different phases. The infrared thermography film imaging panel can be visually represented in countless ways. Since the panel alters in color based on temperature, each campaign can focus on a specific phase.

Integration:

In coordination with marketing efforts the goal of generating a buzz and gaining notoriety should be organic where the consumer seeks the goods themselves. The curiosity of seeing the exclusive pairs among select individuals and outlets should develop a sense of inquisitiveness. Through a minimal, yet strong marketing campaign, the Phase 2 can create pure interest through second party sourcing.

Retail:

Traditionally, player exclusives (PE's) were not made available to the public and needed to be thoroughly sought after to obtain. As of late, PE's have slowly been making retail headway, most notably with the Air Jordan XIII Retro CP3 released November, 07 2015 with Chris Paul's signature branding on the tongue. The Phase 2's will release on Nike.com on September 10, 2016 at 12:00am (9:00pm PST).

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