Hi, I’m Rainier
I’m a data-driven leader with 7+ years of experience developing multi-platform strategies across hospitality, F&B and entertainment. I’ve assisted in elevating global brands by increasing growth and engagement through unique storytelling and content creation. I have been extremely fortunate to collaborate with industry leaders on diverse projects in Las Vegas. Please view my professional portfolio below to see content that I:
CONCEPTED: Developed the creative concept
PRODUCED: Planned + executed on logistical workflow
DIRECTED: Guided + managed content creative direction
CAPTURED: Created visual asset using specified medium
IShowSpeed x Mat Franco
In 2025 I magically PRODUCED a collaboration with @ishowspeed (51.6M), @ufc (50.2M), @vegas (1.8M) and @matfranco (315K) during his “Speed Does America” nationwide livestream tour.
Caesars Entertainment
MAY 2025 - MAR 2026
As the Corporate Social Media Marketing Manager, I led multi-platform campaigns that include Formula 1 and the NFL. I produced content focused on influencer and creator marketing, F&B, gaming, iGaming, hospitality, nightlife and entertainment.
Discoshow x F1 Arcade
During F1 LVGP 2025, we partnered with Spiegelworld to create a faceoff between DISCOSHOW and Absinthe at the newly opened F1 Arcade.
The Count Room
To highlight a prohibition speakeasy inside Bugsy & Meyers Steakhouse, I CONCEPTED + PRODUCED a lo-fi “Did You Know” that was the highest performing piece of ORGANIC content across the enterprise with 2M views, 30K likes, 1K comments and 750 shares.
Flamingo GO Pool
For the 2025 grand re-opening, I CONCEPTED + PRODUCED + CAPTURED a trending transition at Flamingo GO Pool featuring seasonal staff.
In my role I CONCEPTED + PRODUCED + DIRECTED dynamic and exciting content across the Caesars Entertainment enterprise. From left to right:
(1) During F1 Las Vegas Grand Prix 2025, I captured content at the Caesars Rewards Flamingo Zone located near the Koval Straightaway.
(2) We collaborated with DISCOSHOW to create a F&B series at Diner Ross Steakhouse asking performers about their favorite dishes.
(3) Angles were carefully curated to best promote a three-course summer menu at Bugsy & Meyers Steakhouse.
(4) We sat down with Mentalist, Colin Cloud, at Guy Fieri’s Vegas Kitchen & Bar to promote a dinner & show campaign for Caesars Rewards.
(5) I had the pleasure of introducing our Culinary Tour Passport Program to Piff The Magic Dragon at Gordon Ramsay Burger.
INFLUENCERS
I PRODUCED and partnered with influencers of various followers counts in Las Vegas, from rising local voices to established names, turning campaigns into conversations people actually wanted to join. Equal parts strategist, relationship builder and occasional chaos coordinator, I matched the right creators to the right initiatives and kept projects moving without losing the spark that made them authentic. Think organized mayhem with measurable results.
MGM RESORTS INTERNATIONAL
JUN 2021 - MAY 2025
From JUN 2021 to MAY 2023, I was responsible for managing the nightlife social media channels at MGM Resorts consisting of On The Record Speakeasy & Bar, They Mayfair Supper club and Rhumbar Tropical Ultra Lounge growing the audience +336% while sustaining a 3% engagement rate.
From MAY 2023 to MAY 2025, I shifted to lead the social strategy for Park MGM that includes entertainment marketing for Dolby Live including artist Usher, Maroon 5, Silk Sonic, Bruno Mars and Lady Gaga. In 2024, Park MGM ranked #1 in follower growth (+111% YoY), #1 in organic brand posts (+49% YoY) and #2 in engagement rate (4.4%, +246% YoY).
SPORTS
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Carlos Sainz x ARIA
ALIBI Ultra Lounge inside of ARIA Resort & Casino transformed into @carlossainz55 (12.5M) Smooth Operator Dance Lounge during F1 LVGP 2024. I PRODUCED + CAPTURED live coverage. The campaign yielded a 5.82% engagement rate with 2.8M impressions.
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ARIA x F1 CGI
In 2023 I PRODUCED (and cameo featured) a Formula 1 concept featuring Chef Michael Mina's Bardot Brasserie at ARIA. The series garnered an average engagement of 3.29%.
The series won a Gold Telly Award and was nominated for a Shorty Award.
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ARIA x Jean Georges
For their 200th anniversary, I PRODUCED + CAPTURED native iPhone behind the scenes footage of Chef Jean Georges preparing an exclusive menu for The Macallan Dinner. I even guided the creative direction on his personal social media channels.
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Davante Adams x MGM Rewards
In collaboration with MGM Rewards, we asked @taeadams (1.4M) this or that questions inside of The Mayfair Supper Club. This content resulted in 1M+ views, 2M+ impressions, 3.1M+ reach and 129K engagements.
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Akbar Gbaja-Biamila: Do Vegas Like The Raiders
In partnership with Silver & Black Alumni, I CONCEPTED + PRODUCED + DIRECTED a promotional reel featuring Raiders Alumni, @akbar_gbaja (278K), shot at the Speakeasy Vinyl Parlor at On The Record.
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Usher
Click to view Instagram live coverage highlights.
I was given the opportunity to develop the social strategy for 57 Dolby Live @usher (14M) show dates in 2022 + 2023 supporting the After Concert Party at On The Record Speakeasy & Club. I PRODUCED promotional assets and an editorial calendar for social media and CONCEPTED + CAPTURED live coverage content.
ENTERTAINMENT
Lady Gaga
Click to view Instagram live coverage highlights.
For 40 Dolby Live show dates in 2022 + 2023, I led the social strategy for @ladygaga (61.M). I PRODUCED + CAPTURED sustaining social forward content and live coverage assets that included managing promotional material with Live Nation.
Maroon 5
Click to view Instagram live coverage highlights.
I PRODUCED + DIRECTED photo / videographers to curate promotional assets, coordinated ticket giveaways, influencer partnerships and F&B collaborations with @adamlevine (14.1M) and Cali Rosa Tequila. I managed the @maroon5 (9M) entertainment marketing strategy for 40 Dolby Live show dates in 2023 + 2024 + 2025.
For @nkotb (1.1M) Day Block Party, I PRODUCED + CAPTURED an activation to support the New Kids On The Block residency at Dolby Live.
I PRODUCED + DIRECTED a trending Get Ready With Me (GRWM) concept featuring @briannewmanny (79K) and @angiepontani (65K) that garnered a 8.19% engagement rate.
I CONCEPTED + PRODUCED + CAPTUED a tour of the HAUS OF GAGA that resulted in a 9.11% engagement rate.
I led the social media marketing strategy for Mariah Carey The Celebration of Mimi at Dolby Live and PRODUCED + CAPTURED sustaining social forward content and live coverage assets for 16 @mariahcarey (14.8M) show dates in 2024 + 2025.
Additionally, I led the social media marketing strategy for Brian Newman After Dark at NoMad Library Restaurant where I CONCEPTED + PRODUCED (and cameo featured) in a award winning short-form film.
Lastly, I led the social media marketing strategy and PRODUCED sustaining social forward assets for Lady Gaga Jazz & Piano at Dolby Live.
Usher
Click to view Instagram live coverage highlights.
In alignment with the My Way residency at Dolby Live, I led the social strategy for an immersive after party experience at On The Record called A Taste of Passion for 57 show dates. I coordinated content creation with the Flippers skate team, atmosphere performers, special guest artists and beverage partnership with Remy Martin. I PRODUCED + DIRECTED 18 Instagram Reel recap videos that averaged a 5.78% engagement rate.
NIGHTLIFE
DJ Pee .Wee
Click to view Instagram live coverage highlights.
DJ Pee .Wee, aka @anderson._paak (3.4M), was a recurring special guest during An Evening with Silk Sonic and Bruno Mars Live in Las Vegas residency shows at Dolby Live. In collaboration with Mac Agency, we developed an all vinyl @djpee.wee (262K) set concept. I PRODUCED + DIRECTED a team of photo / videographers to capture the experience.
Silk Sonic
Click to view Instagram live coverage highlights.
I PRODUCED + DIRECTED + CAPTURED the immersive experience of the concert after party for An Evening with Silk Sonic and Bruno Mars Live in Las Vegas. I managed promotional assets and strategy for 71 show dates that include @silksonic (1M), @brunomars (42.7M) and The Hooligans. Additionally, I collaborated closely with Selvarey Rum to develop the F&B partnership.
Baddie Winkle Bets on Vegas
I CONCEPTED + PRODUCED (and cameo featured) in an MGM Rewards campaign featuring @baddiewinkle (2.9M) filmed at On The Record and Best Friend at Park MGM.
The Williams Fam x Jabbawockeez
I PRODUCED + DIRECTED (and cameo featured) a promotion for EDC weekend featuring @thewilliamsfam (2.9M) and The @jabbawockeez (3.5M). The Instagram reel generated 6.4M+ impressions, 225K+ engagements and 6.2M+ accounts reached. On TikTok the piece yielded 4.5M+ impressions and 1M+ video views.
The concept won a Silver Telly Award and won a Audience Honor Shorty Award.
Silk Sonic After Concert Party
Kameron “DJ Kam” Whalum and Eric “E-Panda” Hernandez headline the Silk Sonic After Concert Party with a live performance at On The Record. I PRODUCED + DIRECTED + CAPTURED live coverage, content capture and recap, while assisting in artist management of @kameronwhalum (89.6K), @epandagram (282K) and the hooligans.
ON THE RECORD NIGHTCLUB AND SPEAKEASY
I managed the social media marketing strategy for over 40+ live events.
The Chef Truck
I led the social media strategy for the the brand launch of Chef Roy Choi + Jon Favreau. I PRODUCED The Chef Truck debut reel collaborating with @chefroychoi (618K) and @jonfavreau (2.4M) resulting in 416K engagements, 377K impressions and a 11.02% engagement rate.
PARK MGM
Mobile Ordering
I CONCEPTED + PRODUCED + DIRECTED a brand marketing campaign featuring mobile ordering for Park MGM. We developed four concepts to support this initiative.
Eataly Las Vegas
In 2024 PRODUCED + CAPTURED the 6 year anniversary for Eataly Las Vegas. Priorities included showcasing the grand opening of Eataly Bar, sampling the 20+ tasting stations and eating some of a 22 pound Muzzi Tommaso Panettone (delicious Italian cake).
AWARDS
MAY 2024
MGM Resorts Formula One Live Coverage
Silver Telly Award — Nominee Shorty Award
MAY 2024
MAY 2024
MAY 2023
MAY 2023
TAO GROUP HOSPITALITY
NOV 2019 - APR 2020
From NOV 2019 to APR 2020, I was the Marketing Manager responsible for Marquee Nightclub, Marquee Dayclub and Beauty & Essex at The Cosmopolitan of Las Vegas. I conceptualized and executed on promotions involving F&B, special events and partnership activations. Additionally, I collaborated with artist teams for residency announcements, promotions and advancing that include Mustard, Deorro, Alan Walker and Benny Benassi.
A Very Merry Marquee Monday
I CONCEPTED + PRODUCED an industry holiday event at Marquee Nightclub in partnership with Grey Goose inviting a curated list of Las Vegas nightlife industry contacts.
MARQUEE NIGHTCLUB & DAYCLUB
Alan Walker
I CONCEPTED + PRODUCED + DIRECTED a Marquee Nightclub residency announcement for Alan Walker featuring staff.
Lizzo at Marquee Nightclub
I PRODUCED recap assets featuring Lizzo as a special guest at Marquee Nightclub on MON DEC 30 leading up to our New Year's Eve celebration.
Marquee University Spring Break
I PRODUCED a concept to promote a seasonal Marquee Dayclub event called Marquee University (MU) Spring Break
Beat Wave Music Series
To kickoff a recurring SUN summer event at Marquee Dayclub called the Beatwave Music Series, I CONCEPTED + PRODUCED + DIRECTED promotional assets shot at the Jean Dry Lake Beds. Nightlife industry contacts were gifted a custom invite box in coordination of the brand launch.
Marquee MON New Year’s Eve
I CONCEPTED + PRODUCED a Marquee MON event called Roaring Into 2020’s to support the weekend celebration at Marquee Nightclub.