Discoshow x F1 Arcade
To promote F1 Arcade during Formula 1 Las Vegas, we partnered with Spiegelworld to create a faceoff between DISCOSHOW and Absinthe.
Hi, I’m Rainier
I’m a data-driven leader with 7+ years of experience developing multi-platform strategies across hospitality, F&B and entertainment. I’ve assisted in elevating global brands by increasing growth and engagement through unique storytelling and content creation. I have been extremely fortunate to collaborate with industry leaders on diverse projects in Las Vegas. Please view my professional portfolio below to see content that I:
CONCEPTED: Developed the creative concept
PRODUCED: Planned + executed on logistical workflow
DIRECTED: Guided + managed content creative direction
CAPTURED: Created visual asset using specified medium
Ishowspeed x mat franco
I PRODUCED a collaboration with ishowspeed (43.9M), UFC (49.8M), LVCVA (@vegas; 1.7M) and Mat Franco (302K).
Flamingo GO Pool
I CONCEPTED + PRODUCED + CAPTURED a transition concept to promote the grand opening of the renovated Flamingo GO Pool featuring seasonal staff.ments and 716 shares.
The Count Room
I CONCEPTED + PRODUCED a lo-fi “Did You Know” concept for The Count Room prohibition speakeasy located inside Bugsy & Meyers Steakhouse that was the highest performing piece of content across the enterprise in 2025 with 2M views, 30k likes, 930 comments and 716 shares.
Caesars Entertainment
MAY 2025 - MAR 2026
As the Corporate Social Media Marketing Manager, I led multi-platform campaigns that include Formula 1 and the NFL. I produced content focused on influencer and creator marketing, F&B, gaming, iGaming, hospitality, nightlife and entertainment.
Colin Cloud x Guy Fieri’s Vegas Kitchen & Bar
I CONCEPTED + PRODUCED + DIRECTED a performance by mentalist, Colin Cloud, at Guy Fieri’s Vegas Kitchen & Bar to promote a dinner & show campaign for Caesars Rewards.
INFLUENCERS
Piff The Magic Dragon x Gordon Ramsay Burger
I CONCEPTED + PRODUCED + DIRECTED a reel featuring Piff The Magic Dragon at Gordon Ramsay Burger to promote Gordon Ramsay’s Culinary Tour Passport Program.
I PRODUCED and partnered with influencers of various followers counts in Las Vegas, from rising local voices to established names, turning campaigns into conversations people actually wanted to join. Equal parts strategist, relationship builder and occasional chaos coordinator, I matched the right creators to the right initiatives and kept projects moving without losing the spark that made them authentic. Think organized mayhem with measurable results.
MGM Resorts International
JUN 2021 - MAY 2025
From JUN 2021 to MAY 2023, I was responsible for managing the nightlife social media channels at MGM Resorts consisting of On The Record Speakeasy & Bar, They Mayfair Supper club and Rhumbar Tropical Ultra Lounge growing the audience +336% while sustaining a 3% engagement rate.
From MAY 2023 to MAY 2025, I shifted to lead the social strategy for Park MGM that includes entertainment marketing for Dolby Live including artist Usher, Maroon 5, Silk Sonic, Bruno Mars and Lady Gaga. In 2024, Park MGM ranked #1 in follower growth (+111% YoY), #1 in organic brand posts (+49% YoY) and #2 in engagement rate (4.4%, +246% YoY).
Bugsy & Meyers Steakhouse
I PRODUCED + DIRECTED a reel to promote a three-course summer menu at Bugsy & Meyers Steakhouse at Flamingo.
Diner Ross Steakhouse at DISCOSHOW
I CONCEPTED + PRODUCED + DIRECTED a F&B series at Diner Ross Steakhouse inside of DISCOSHOW asking performers their favorite dishes.
Formula 1 LVGP 2025 Flamingo Zone
During the Formula 1 Las Vegas Grand Prix 2025, I CAPTURED the Caesars Rewards Flamingo Zone.
SPORTS
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ARIA Smooth Operator Dance Lounge
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Aria x F1 CGI
I PRODUCED (and cameo featured) a Formula 1 Instagram Reel featuring Chef Michael Mina's Bardot Brasserie at ARIA. The series garnered an average engagement of 3.29%. We successfully positioned MGM Resorts as the ultimate destination for experiencing the Formula One event in Las Vegas, achieving unprecedented social engagement, celebrity endorsements and influencer coverage.
The series won a Gold Telly Award and was nominated for a Shorty Award.
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Aria Jean Georges
I PRODUCED + CAPTURED content for The Macallan Dinner celebrating their 200th anniversary hosted at Jean Georges at Aria. I filmed native iPhone live coverage video of behind the scenes footage featuring Chef Jean Georges preparing an exclusive menu. I even guided Chef’s creative direction on his personal social media channels.
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NoMad Library GQ Sports x Farfetch x Juju Smith-Schuster
During the 2024 NFL Super Bowl LVIII, I supported a Get Ready With Me (GRWM) concept at ARIA in collaboration with STITCHED, LPM Restaurant, GQ Sports x Farfetch x NoMad Library Restaurant featuring Juju Smith-Schuster.
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Davante Adams x MGM Rewards
In collaboration with MGM Rewards, we asked Davante Adams (1.4M followers) this or that questions inside of The Mayfair Supper Club. This content resulted in 1M+ views, 2M+ impressions, 3.1M+ reach and 129K engagements.
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Do Vegas Like The Raiders
In collaboration with Silver & Black Alumni, I CONCEPTED + PRODUCED + DIRECTED a promotional reel featuring Raiders Alumni, Akbar Gbaja-Biamila, shot at the Speakeasy Vinyl Parlor at On The Record.
Usher
I was given the opportunity to develop the social strategy for 57 Dolby Live show dates to support the After Concert Party at On The Record Speakeasy & Club. I PRODUCED promotional assets for social media, CONCEPTED + CAPTURED live coverage content and PRODUCED an editorial calendar.
ENTERTAINMENT
Maroon 5
I PRODUCED + DIRECTED photographers and videographers to curate promotional assets, coordinated ticket giveaways, influencer partnerships and F&B collaborations featuring Adam Levine’s Cali Rosa Tequila. I managed the entertainment marketing for 40 Dolby Live show dates.
Lady Gaga
I led the social strategy that included managing promotional material with Live Nation. I PRODUCED + CAPTURED sustaining social forward content and live coverage assets.
