welcome
welcome
Hi, i’m rainier
I’m a data-driven leader with 7+ years of experience developing multi-platform strategies across hospitality, F&B and entertainment. I’ve assisted in elevating global brands by increasing growth and engagement through unique storytelling and content creation.
I have been extremely fortunate to collaborate with industry leaders on nightlife and entertainment projects.
Professional Portfolio
Professional Portfolio
Caesars Entertainment
MAY 2025 - CURRENT
As the Corporate Social Media Marketing Manager, I led multi-platform campaigns that include Formula 1 and the NFL. I produce content focused on influencer and creator marketing, F&B, gaming, hospitality, nightlife and entertainment.
Click to view Instagram and Facebook reel.
Ishowspeed x mat franco
I assisted in curating a collaboration with ishowspeed (43.9M followers), UFC (49.8M followers, LVCVA (@vegas; 1.7M followers) and Mat Franco (302K followers).
Discoshow x F1 Arcade
To promote F1 Arcade during Formula 1 Las Vegas, I partnered with Spiegelworld to create a faceoff between DISCOSHOW and Absinthe.
The Count Room
I produced a lo-fi “Did You Know” concept for The Count Room prohibition speakeasy located inside Bugsy & Meyers Steakhouse that was the highest performing piece of content across the enterprise in 2025 with 2M views, 30k likes, 930 comments and 716 shares.
MGM Resorts International
JUN 2021 - MAY 2025
From JUN 2021 to MAY 2023, I was responsible for managing the nightlife social media channels at MGM Resorts consisting of On The Record Speakeasy & Bar, They Mayfair Supper club and Rhumbar Tropical Ultra Lounge growing the audience +336% while sustaining a 3% engagement rate.
From MAY 2023 to MAY 2025, I shifted to lead the social strategy for Park MGM that includes entertainment marketing for Dolby Live including artist Usher, Maroon 5, Silk Sonic, Bruno Mars and Lady Gaga. In 2024, Park MGM ranked #1 in follower growth (+111% YoY), #1 in organic brand posts (+49% YoY) and #2 in engagement rate (4.4%, +246% YoY).
F1 Las Vegas
Click to view Instagram reel.
ARIA Smooth Operator Dance Lounge
ALIBI Ultra Lounge inside of ARIA Resort & Casino transformed into Carlos Sainz' Smooth Operator Dance Lounge during Formula 1 Las Vegas Grand Prix 2024. I assisted in production and live coverage capture and the content resulted in a 5.82% engagement rate with 2.8M impressions.
Aria x F1 CGI
I assisted in production (and was a cameo as a patron) of a Formula 1 Instagram Reel featuring Chef Michael Mina's Bardot Brasserie at ARIA. The series garnered an average engagement of 3.29%. We successfully positioned MGM Resorts as the ultimate destination for experiencing the Formula One event in Las Vegas, achieving unprecedented social engagement, celebrity endorsements and influencer coverage.
The series won a Gold Telly Award and was nominated for a Shorty Award.
Aria Jean Georges
I captured content and assisted in production for The Macallan Dinner celebrating their 200th anniversary hosted at Jean Georges at Aria. I captured behind the scenes footage of Chef Jean Georges preparing an exclusive menu and live coverage of the exclusive dinner.
Dolby Live at Park MGM
Click to view Instagram live coverage highlights.
Usher
I was given the opportunity to develop the social strategy for 57 show dates to support the After Concert Party at On The Record Speakeasy & Club. I developed promotional assets, live coverage content, social media posts and an editorial calendar.
Maroon 5
I produced and directed photographers and videographers to curate promotional assets, coordinated ticket giveaways, influencer partnerships and F&B collaborations featuring Adam Levine’s Cali Rosa Tequila. I managed the entertainment marketing for 40 show dates.
Lady Gaga
I led the social strategy that included managing promotional material with Live Nation, creating sustaining social forward content and developing live coverage assets.
On The Record Speakeasy & Club
Click to view Instagram reel.
Usher
Click here to view Instagram live coverage highlights.
In alignment with the My Way residency at Dolby Live, I led the social strategy for an immersive after party experience at On The Record called A Taste of Passion for 57 show dates. I coordinated content creation with the Flippers skate team, atmosphere performers, special guest artists and beverage partnership with Remy Martin. I produce 18 Instagram Reel recap videos that averaged a 5.78% engagement rate.
Silk Sonic
Click here to view Instagram live coverage highlights.
I had the pleasure of capturing the immersive experience of the concert after party for An Evening with Silk Sonic and Bruno Mars Live in Las Vegas. I managed promotional assets and strategy for 71 show dates that include Silk Sonic, Bruno Mars and The Hooligans. Additionally, I collaborated closely with Selvarey Rum to develop the F&B partnership.
DJ Pee .Wee
Click here to view Instagram live coverage highlights.
DJ Pee .Wee, aka Anderson .Paak, was a recurring special guest during An Evening with Silk Sonic and Bruno Mars Live in Las Vegas residency shows at Dolby Live. In collaboration with Mac Agency, we developed the all vinyl set concept.
Do Vegas Like The Raiders
In collaboration with Silver & Black Alumni, I co-produced a promotional reel featuring Raiders Alumni, Akbar Gbaja-Biamila, shot at the Speakeasy Vinyl Parlor at On The Record.
Baddie Winkle Bets on Vegas
I produced (and cameo featured) in an MGM Rewards campaign featuring Baddie Winkle (2.9M followers), filed at On The Record and Best Friend at Park MGM.
The Williams Fam x MGM Resorts International
I was given the opportunity (and featured as the DJ at the On The Record scene) to contribute in producing a content piece promoting events offered at MGM Resorts during Electric Daisy Carnival (EDC Las Vegas) weekend featuring The Williams Fam (2.9M followers) and The Jabbawockeez (3.5M followers). The Instagram reel generated 6.4M+ impressions, 225K+ engagements and 6.2M+ accounts reached. On TikTok the piece yielded 4.5M+ impressions and 1M+ video views.
The concept won a Silver Telly Award and was won a Audience Honor Shorty Award.
TAO Group Hospitality
NOV 2019 - APR 2020
From NOV 2019 to APR 2020, I was the Marketing Manager responsible for Marquee Nightclub, Marquee Dayclub and Beauty & Essex at The Cosmopolitan of Las Vegas. I conceptualized and executed on promotions involving F&B, special events and partnership activations. Additionally, I collaborated with artist teams for residency announcements, promotions and advancing that include Mustard, Deorro, Alan Walker and Benny Benassi.
Marquee Nightclub & Dayclub
Click to view Instagram post and YouTube video.
A Very Merry Marquee Monday
I managed an industry holiday event at Marquee Nightclub in partnership with Grey Goose inviting a curated list of Las Vegas nightlife industry contacts.
Lizzo
Lizzo was a special guest at Marquee Nightclub on MON DEC 30 leading up to our New Year's Eve celebration.
Beat Wave Music Series
To kickoff a recurring SUN summer event at Marquee Dayclub called the Beatwave Music Series, we produced promotional videos shot at the Jean Dry Lake Beds. Nightlife industry contacts were gifted a custom invite box.