all in training

We want you to dig deep and leave it all on the floor.

We want you to get better everyday and be the last one standing.

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all in training

We want you to dig deep and leave it all on the floor.

We want you to get better everyday and be the last one standing.

Consumers

TRAINING ATHLETES / DEDICATED RUNNERS / FREQUENT RUNNERS

We want hard working dedicated bodies. We want to assist fitness training and running athletes to provide them with an advantage. In essence, every able body is what we search for because the yearning for betterment lies in every person. This is for the weight lifting, cement running, plyometric jumping, full body training individual with untapped potential.

problems

EXPLOSIVE MOVEMENTS / Unique terrain / Lateral support

We want to improve on the way you reach your finish line. We want to provide you with the traction you need for the unique terrain you'll be conquering. Explosive movements need to be supported from vertical to lateral shifts in balance without sacrificing footing or harmony.

solutions

Versatile gripping / Durable shell / Lateral cradle

For uncommon surfaces, unique and versatile rubber gripping patterns will aid in impact support and rapid movements. Stable lining and strong outer shell materials will combat any durability issues that may arise when performing explosive exercises. Finally an adjustable lateral clamping unit or bracket cradle will assist in horizontal actions.

innovations

Lacing system / Dynamic lateral cradle / Diverse outsole

The conceptual lacing system will be the element that houses all components in harmony. In support, a dynamic and flexible lateral cradle will be functioning as a stabilization measure. Adding in an outsole with hybrid qualities will allow for a true blend of next level performance.

MATERIALS

Ballistic nylon / Hyperfuse mesh / Tire rubber

Taken straight from the inspiration components, ballistic nylon will be the basis of coupling all elements together. Hyperfuse abrasion resistant mesh will be essential component of the upper providing a comfortable yet sturdy feel. Sticky tire rubber will provide the outsole with adequate gripping for any aggressive movements. Nike Flywire technology will provide a locked-down fit.

development

story

Beacon / Hard work / Motivation

A long time friend who has always been an influence and inspiration has become a positive mentor. Having seen someone at their low points, flourish into a beacon of hope is the true progression of getting better every day. Hard work will always be the benchmark of passion. The effort of pursuing improvement is characteristic one should always strive for. Any able body can accomplish any feat with the proper support and motivation. Together these elements will help you to be ALL IN.

inspiration

TRX CABLES / RUBBER TIRE / KETTLEBELL

Developed by a former Navy Seal in the 1990's named Randy Hetrick, these cables are used in suspension training to build strength by using body weight to provide resistance. A variety of multi-planar, compound exercise movements are used to simultaneously develop strength, balance, flexibility, and joint stability. The lateral cradle will be supported by TRX cable inspired laces.

Traditionally used for transportation vehicles providing a flexible cushion that absorbs shock. The treads is aligned in an arrangement of patterns that provide traction. Tread pattern will play an important role in the design of the outsole and dependent on impact mapping. Flipping tires are frequently used in full body strength and condition training.

Developed in Russia in the 1700's, the kettlebell is a cast-iron weight used to perform ballistic exercises combining cardiovascular, strength, and flexibility training. Typical exercises build strength and endurance, particularly in the lower back, legs, and shoulders. Holistic swing and release movements work several muscles simultaneously. The heel counter and pull tab will be consistent in design regarding the components of the kettlebell.